We make available our experience in research and corporate marketing, relying on quality research tools and a professional background that dates back to 1996. Quaeris supplies customised research services, using qualitative, quantitative and integrated methodologies.
Research Techniques
ONLINE INTERVIEWS
The online interview requires respondents, who can be selected from specific databases or from panels selected for particular research targets, to complete an online survey.
Respondents can use a variety of devices to complete the online questionnaire, choosing whichever one is the most convenient for them to use, with the added advantage of being able to give their answers at the time most convenient to them.
The respondents can also be shown pictures and videos and, furthermore, the questions can be asked in a variety of different ways.
TELEPHONE INTERVIEWS
Quaeris can call upon a network of skilled and experienced interviewers to carry out telephone interviews.
Effective interviewing depends on the interviewers’ ability to hold the respondent’s attention and maintain it right through to the end of the interview.
The interviewer uses an IT device to enter the respondent’s answers directly online. The interviews can be conducted by calling either landline or mobile numbers.
FACE TO FACE INTERVIEWS
Face-to-face interviews, which require interviewer and respondent to be present in the same place, can be used to investigate specific targets. We conduct these interviews in particularly busy places, where the interviewer is able to approach and recruit the most interesting type of people for the specific survey.
The interviewer can fill in the questionnaire on paper or enter the answers directly online, using a suitable device.
MYSTERY CLIENT
Through this research technique, the information is collected by people who, playing the part of mystery customers, visit sales points, ring free-fone numbers or use other means in order to take note of all the aspects being investigated.
In this way it is possible to check out: the state of the sales points and of the goods on display, the ability of the staff, their compliance with the company’s selling procedures, etc.
The mystery client can be used both inside the company, to help define programmes for improving performance and/or or incentivising the staff, and outside the company, to explore the work of the competition.
IN-DEPTH INTERVIEWS
The in-depth interview allows us to explore themes and aspects and also pick up the so-called “weak signals” that could not be explored by using standard structured interviews.
The interviewer is in this case a specialised researcher who introduces the respondent to various stimuli relating to the research topic and then guides him in talking about his experience, expressing his opinions, his evaluations, etc., thereby gaining a deeper understanding of the dynamics relative to the topic.
FOCUS GROUP
We use focus groups when we want to explore a topic that, so far, little is known about. A group of people (usually from 6 to 12 of them) are invited to interact in order to discuss a particular topic: the meeting is overseen by a skilled researcher, the moderator, who introduces stimuli and regulates their discussion, holding participants to time limits and trying to keep them from straying from the topic.
The Focus Group makes it possible to trigger group dynamics, and therefore interactions, which encourage the group members to be more spontaneous and to talk more freely, thereby promoting greater discussion and, as a result, a better understanding of problems, expectations and real social opinions relating to the specific research topic.