Quaeris has twenty years’ experience and a high degree of specialisation in conducting (in conformity with the UNI 11098 guidelines) Customer Satisfaction surveys on behalf of Institutions, Multi Utility providers and private companies.
Customer Satisfaction
To create and compare over time the trend in the satisfaction expressed by the customers/users of a product/service.
To draw a picture of the strengths of the product/service and the areas it needs to improve, by carrying out SWOT analyses and drawing conceptual maps that give a clear indication of the aspects that need to be invested in.
To obtain suggestions for improving the product/service and bringing it more into line with the customer’s/user’s needs.
An analysis of the (cognitive and emotive) relationship between a person and a brand, product or service, makes it possible to design a specific, tailor-made offering, capable of fulfilling the stakeholders’ expectations and of strengthening the competitive edge vis-à-vis the competition.
Quaeris uses many different strategies, which can each be tailored to suit individual realities and which take account of the product’s or service’s perceived quality and compare this perceived quality with the customers’ actual expectations, analysing the results both individually and overall in their specific context.