by Alessandra Bonotto | Jul 31, 2026 | Interviews, Politics, Ricerca, Social, Society
Poll Sampling: Why Method Matters The Dewey-Truman case is one of the best-known lessons about poll sampling. On November 3, 1948, the Chicago Daily Tribune hit newsstands with the famous headline “Dewey Defeats Truman.” In fact, it was the incumbent...
by Alessandra Bonotto | Jun 29, 2026 | brand, Interviews, Persone, Ricerca, Social
“Do my customers know me?” It’s a simple question only on the surface. Most companies answer on instinct, based on gut feelings or some feedback picked up here and there. But intuition isn’t data. And measuring brand awareness, that is the...
by Alessandra Bonotto | May 15, 2026 | Ricerca, Social, Society
One of the most frequent questions we receive from our clients is: “Is it better to do qualitative or quantitative research?” The answer depends on what you want to understand.There are different tools for different topics. In this article, we explain how...
by Alessandra Bonotto | Jan 30, 2026 | Persone, Persone, Ricerca, Social, Society, Uncategorized
The survey conducted by Quaeris in December to understand Italians’ online shopping habits reveals a country that is deeply digitalized in its purchases, but not when it comes to food products. The survey shows that 95.2% of Italians have shopped online at least...
by Alessandra Bonotto | Jul 9, 2025 | Interviste, Lavoro, Ricerca, Social
Chi pensa che intervistare con metodo significhi semplicemente fare domande… non ha mai fatto davvero ricerca.Dietro ogni risposta troviamo un universo di variabili: emozioni, contesto, aspettative, linguaggio. E ogni elemento, anche il più piccolo, può alterare...
by Giulia De Carlo | Jun 18, 2025 | Lavoro, Ricerca, Society
Le domande nei sondaggi sono il cuore di qualsiasi ricerca. Eppure, è proprio da lì che nascono molti degli errori più gravi. Quando una domanda è mal formulata, ambigua o suggestiva, la risposta che ne deriva può risultare confusa, perché è stata la domanda stessa a...
