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Pseudo-opinions: when surveys measure non-existent ideas

by Giulia De Carlo | Aug 31, 2026 | Fake news, Opinion, People, Persone, Social, Society

In the late 1970s, researchers asked a sample of Cincinnati residents a seemingly straightforward question. They wanted to know if citizens agreed or disagreed with the repeal of the “Public Affairs Act of 1975”. Roughly a third of the respondents took a...

Brand awareness: how well is your brand recognised?

by Alessandra Bonotto | Jun 29, 2026 | brand, Interviews, Persone, Ricerca, Social

“Do my customers know me?” It’s a simple question only on the surface. Most companies answer on instinct, based on gut feelings or some feedback picked up here and there. But intuition isn’t data. And measuring brand awareness, that is the...

Digital Italy: The Online Shopping Paradox

by Alessandra Bonotto | Jan 30, 2026 | Persone, Persone, Ricerca, Social, Society, Uncategorized

The survey conducted by Quaeris in December to understand Italians’ online shopping habits reveals a country that is deeply digitalized in its purchases, but not when it comes to food products. The survey shows that 95.2% of Italians have shopped online at least...

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