by Alessandra Bonotto | Jul 31, 2026 | Interviews, Politics, Ricerca, Social, Society
Poll Sampling: Why Method Matters The Dewey-Truman case is one of the best-known lessons about poll sampling. On November 3, 1948, the Chicago Daily Tribune hit newsstands with the famous headline “Dewey Defeats Truman.” In fact, it was the incumbent...
by Alessandra Bonotto | Jun 29, 2026 | brand, Interviews, Persone, Ricerca, Social
“Do my customers know me?” It’s a simple question only on the surface. Most companies answer on instinct, based on gut feelings or some feedback picked up here and there. But intuition isn’t data. And measuring brand awareness, that is the...
by Giulia De Carlo | Sep 25, 2025 | Interviews, Society
In a world that moves fast—where so much is reduced to a like, a checkbox, or a number on a scale—slowing down to truly listen can feel like a luxury. Yet that’s exactly where deeper understanding begins. Open-ended questions aren’t just another format; they’re an...
